If you want your product or service to go a long way, you should not underestimate the power of social media when it comes to the strengthening of Customer Engagement. The attitude and approach in social media should not just be targeted at simply creating awareness of your product and/or service; it should also keep your customers engaged in the development of your product and/or service. Think brand awareness and customer retention. Social media is a very helpful tool in building trust with your customers, if used the right way. Gaining the customers’ trust is the first step in keeping them engaged.
When entering the realm of social media, clearly outlined expectations and goals are important. Social media can do so many things that sometimes, it can be overwhelming. It starts with identifying who your targeted market is. What are you going to put in your page? How many people are you targeting to “like” your page or “follow” your account? Are you going to maintain a steady blog? How much of your page content will composed of photos and videos? Outline your strategy to materialize customer engagement. Research on what will attract your target market to your social media page. It’s going to affect the way your visitors perceive your page, and your revenue and sales as well.
You should establish trust and credibility in your social media page if you aim to attract customers and keep them hooked. Your visitors must know what your company does and how much it has accomplished. Give a brief description of your activities and accomplishments but don’t bore the viewers by expounding on them unnecessarily. Awards, references, and testimonials will be enough. If you have sister companies, list them on the page.
Your page should look professional, according to what your product and/or service patronizes. Design the page in such a way that the viewer can navigate it easily, devoid of unnecessary graphics, photos, and texts.
Just because a viewer caught a glimpse of your website doesn’t mean that he or she is already going to follow your progress and updates. When your page goes stagnant, you will not be able to hold your followers’ attention. Keep your page alive and growing. Fill it with sufficient news and updates. From time to time, initiate a forum out of a simple question. You’ll be surprised by how many people will reply to questions that’s relevant to your product or service. Just make sure that your question is related to the product and significant to the lives of your followers.
To draw people in to your social media page, you should show them that you interact with other people outside your own page. Scout for websites and forums that are related to your product or service. Join their discussions and show them how your product or service can be significant in the lives of the website or forum participants. It’s also good to associate yourself with sites that are related to your product or service so people have more reason to believe your credibility.
When you keep your own page alive and reliable, customer engagement will naturally follow.